Discounts - Retail

AAFES Price Match

PX’s will match a local competitors current price on identical items. This can also be used for some online shopping if OCONUS.

Active+Fit Gym Membership


Blue Nile

Brides Across America

Free wedding dress for military member or spouses.


25% off on accessories and apparel.


Nonprofit that awards donated vehicles to active duty in need.

Cellular Plans

Most major cell phone providers offer discounts on their plans. (Older article)

"The 5 Best Cell Phone Plans for Military Service Members [2024]


10% off PC’s and electronics.


Ford has a military discount program

General Motors

GM (Buick, Cadillac, Chevrolet, GMC) has a military discount program


Goulet Pens for pen/fountain pen nerds gives discounts to military and vets, too, via VerifyPass

Helzberg Diamonds

Home Depot

10% off on eligible purchases and up to $400 off a year.


Honda has a $500 rebate (scroll to near the bottom)

Kay Jewelers

10% off jewelry.

Linkedin Premium


10% off on eligible purchases.



10% off select products and services for military, 30% off for Microsoft office if active duty.

Operation Deploy Your Dress

Servicewomen and spouses can select one dress and accessory once a year.



Every year Target will typically offer a 10% discount for servicemembers, veterans, and dependents in early November that can be used twice, it may also come out around July 4th and can be used twice.

Tiffany & Co

10% off engagement rings and wedding bands.


Toyota has a rebate program for military members.

Under Armour

United Heroes League

Can provides military children of soldiers who have deployed with free sports equipment, camp, tickets, grants, etc.

Vet Tix

Offers free concert and sports tickets to military members.